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Activity Manager

Date:  26-Jul-2022
Company:  DWR Cymru Cyfyngedig Welsh Water Plc
City:  Cardiff

Cardiff, Wales, GB, CF23 6QT

Job Requisition Number                              3401                                                                              
Work Type Permanent
Job Function Leisure and Hospitality
Salary Range £36,061.00 -£41,222.00 


Closing Date


23:59 15/08/2022


Who we are


Dŵr Cymru Welsh Water keeps 3 million people healthy each day with safe drinking water and takes away wastewater to clean, before returning it safely to our beautiful rivers and seas.  When you work for Welsh Water, you’ll be joining a company full of passionate individuals, who take pride in their work and the business. In return, our dedicated teams are supported, encouraged, nurtured, developed and rewarded. 


Did you know we are developing a brand-new Visitor Attraction site at Lisvane Llanishen, North Cardiff, opening spring 2023 it will be open all year round. This is an exciting opportunity for anyone wishing to join Welsh Water the project represents a 12.6m investment in the site which will boast, a state-of-the-art Visitor Attraction building with 200 cover café, balcony with views over both reservoirs, group and cubicle changing rooms, both land and water based activities, education learning space, bird hides & islands, meeting rooms and a Grab & Go.


Come and join our team and work in this green / blue oasis less than 5m from Cardiff city centre. Want to see more?  Take a look at our website,


What you’ll be responsible for


Your job is to help develop an efficient, highly motivated effective team with H&S at the forefront of any activity, you will also help develop Lisvane Llanishen as a flagship site for Welsh Water and the leading visitor attraction by delivering an exceptional visitor experience through the effective management of land and water-based activities. This is a key role, within the Attraction Management team and will help shape and deliver our vision for the site.  
You will help develop a business plan to ensure ongoing growth, success, and sustainability. A key part of your role will be to increase revenue and improve profitability, through business efficiency, innovation, and effective marketing, whilst preserving a customer and environment focused ethos.

You should have proven success at building relationships with both internal and external stakeholders, you will also be smart, presentable, dynamic and able to communicate in a constructive, knowledgeable way, projecting a positive/professional image of Welsh Water at all times. Key responsibilities include:


  • Ensuring a consistently high quality visitor experience through the effective management of water and land based activities, enforcement of byelaws and development of commercial activities, balancing our access, recreation, conservation and education responsibilities, with health and Safety.
  • Develop, Lead, manage & inspire a team of highly motivated permanent and seasonal employees and volunteers to achieve KPIs & deliver exceptional customer service  
  • Managing Health and Safety in line with DCWW procedures (for both internal and external customers ), to achieve best in class status 
  • Developing and implementing strategic plans to support the health and wellbeing agenda and maximise the use of the site by key user groups in accordance with DCWW corporate and business plans
  • Developing high quality activities, events and training programmes to grow visitors and revenue; and delivery in line with budgeted cost and income
  • Producing and interpreting weekly visitor and trading information for management and organisational reporting purposes. 
  • Supporting & contributing to the delivery of a marketing communications plan using a range of media to grow awareness, drive footfall and commercial revenue streams
  • As DCWW’s local representative, developing and building positive existing and new relationships internally within DCWW and externally with key sporting partners and organisations
  • Ensuring as a business we are compliant through training and development, legislation and that we meet our social and corporate responsibilities & companywide procedures.
  • Securing such grant funding as may be available to offset costs, further develop the recreational facilities and enhance biodiversity
  • Develop RAMS, NOPs, SOPs for the site and review in line with DCWW policy
  • Being part of a DM rota responsible for the safe and efficient operation of the site. 
  • A willingness to work unsocial hours and regular weekends & bank holidays is essential.  
  • Work closely with the various NGBs for Wales to achieve best in class status and obtain the relevant accreditations for site specific activities. 

Who you’ll work with



•    Heads of Visitor Attraction Operations 
•    Head of Visitor Attraction Strategy
•    Marketing and Comms
•    Operational Site managers and supervisors
•    H&S & Dam Safety
•    Environment team
•    HR & Finance
•    Estates and Legal Department 
•    Facilities management team
•    Any DCWW group using the VC as a meeting venue


•    Local community & visitors
•    Volunteers and volunteer groups
•    Welsh Government, LAs, and other regulatory bodies inc RYA 
•    Sport Wales, regional and local sports organisations
•    Visit Wales, regional tourism networks and businesses
•    Planning authorities
•    NRW, conservation groups, angling clubs & RSPB
•    Contractors
•    Media  
•    NGBs associated with specific activities 


About you


Knowledge, Skills & Experiene


  • Demonstrable experience in managing water and land-based activities 
  • Professional qualifications – minimum of two NGB Qualifications, one at least to be a Senior Instructor certificate 
  • Proven track record in planning and delivering exceptional visitor experiences 
  • Commercial awareness and financial/budgeting skills
  • Knowledge of regulatory requirements associated with water land-based activities & H&S, AALA  
  • Demonstrable experience leading & managing multi-disciplinary teams and volunteers to deliver business objectives
  • Excellent communication skills (written and verbal) and experience producing professional reports
  • Marketing & Communications experience - Desirable
  • Demonstrable experience in event management – public, private, weddings, corporate etc
  • Experienced managing multiple stakeholders with the ability to influence and engage with people at all levels
  • Extensive knowledge of Health and Safety Legislation 
  • Water Safety – safety Boat Operation min PB2, Safety Boat
  • Current & recognised First Aid Qualification
  • Proficient IT skills – MS Word, Excel, Outlook 
  • Ability to speak Welsh - Desirable

Good to know


Lisvane Llanishen is located less than 5m from the heart of Cardiff



As well as a market competitive salary, 33 days annual leave (pro rata, including public holidays), we offer a range of employee benefits and rewards including:

•    Variable pay schemes (your salary will always stay the same, but depending on the performance of the company you could receive a yearly bonus)
•    Enhanced employer pension contributions – Up to 11% employer contributions
•    Staff Discount at our visitor attraction sites
•    Enhanced family friendly policies
•    Progression opportunities, including the ability to apply for funded training and coaching and mentoring programmes
•    Reduction on gym memberships and high street shopping
•    Cycle to work scheme
•    Car-leasing scheme
•    Health Cash back scheme
•    An employee assistance programme for employees and their immediate family


Whilst also working for a not-for profit company that truly cares about earning the trust of customers everyday, and about looking after our beautiful environment.


Please note, we may close this role sooner if required. We may also extend the original closing date depending on interest.







Dŵr Cymru Cyf, a limited company registered in Wales No. 2366777. Registered office: Linea, Fortran Road, St. Mellons, Cardiff CF3 0LT

© Dŵr Cymru Cyf 2019.

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