Content Creator

What you’ll be responsible for

The Content Creator – Graphic Design plays a key role in producing high‑quality visual content that supports Welsh Water’s campaigns, communications and strategic priorities. Working closely with Campaigns, Digital, Brand and the wider communications and business teams, you’ll translate creative briefs and technical or operational themes into clear, accessible and engaging content across digital, print and internal channels. 

You’ll ensure everything you produce meets our brand, accessibility and Welsh Language Standards, while working safely, collaboratively and to tight deadlines. Using insight and analytics, you’ll continually refine your approach to make sure our content is effective, inclusive and relevant for the audiences we serve. 

Key responsibilities of the role:

• Work alongside the Print & Content Officer and wider campaigns and communications leads to understand creative briefs and translate them into compelling design content 
• Lead the creation of graphic design assets from concept development to final artwork, including layout, typography, illustration and photography sourcing, and brand‑aligned visual treatments. 
• Work collaboratively with Campaigns, Digital, Brand, internal comms teams and wider business areas to produce content that elevates key messages and enhances customer education and understanding 
• Generate creative design concepts and artwork that align with brand tone and audience suitability, and adhere to the Welsh Language Standards pulling in advice when required. 
• Work on major business critical projects including the design of Annual Report and accounts, Annual billing, presentations etc  
• Help maintain a production schedule for asset delivery, ensuring deadlines are consistently met and help manage external production partners and freelancers if needed, ensuring delivery of assets on time and within budget. 
• Maintain high creative and editorial standards, ensuring accuracy against brief and ensuring content supports clarity, engagement and brand storytelling 
• Manage an archive of materials, correctly referencing all work, including imagery and design output. 
• Contribute to reporting and evaluation 
• Provide communications support for on call rota and during gold, silver and bronze operational incidents, where required. 

About you

Qualifications 

• Educated to degree level or equivalent experience of working at a similar level in a specialist area and or with a professional communication or equivalent qualification 
• Experience of working in a communications environment in a customer focused organisation/industry 

Experience 

• Experience working as an artworker / graphic designer in a busy communications team.  
• Adobe Creative Cloud proficiency (Illustrator, Photoshop, InDesign essential; XD/After Effects desirable) 
• Ability to design for multiple formats (A4 print, web banners, social templates, carousels, posters, infographics 
• Experience producing content for traditional and digital formats 
• Ability to manage multiple projects simultaneously and meet deadlines. 
• Experience using photography in dynamic, real‑world environments (e.g. site visits, outdoor shoots). 
• Ability to collaborate closely with non‑creative stakeholders to translate technical or operational topics into accessible visuals 
• Understanding of campaign assets requirements and ability to provide creative solutions. 
• Experience and understanding of content and campaigns 
• Experience of working to tight deadlines and within budget. 
• Experience of understanding brand guidelines including visual identity and tone of voice. 
• Understanding of the Welsh language requirements 

Knowledge and skills 

• A portfolio demonstrating multi‑channel content creation 
• The ability to build relationships at all levels across the organisation 
• Proven ability to achieve results both autonomously and as part of a team 
• Ability to identify training opportunities and to use skills to help develop colleagues 
• Excellent communication skills with the ability to articulate succinctly complex issues 

Good to know

• If you would like further information on this role, please contact Courtney.Greedy@dwrcymru.com

Benefits

As well as a market competitive salary, 33 days  annual leave (pro rata, including public holidays), we offer a range of employee benefits and rewards including:

• Variable pay schemes (your salary will always stay the same, but depending on the performance of the company you could receive a yearly bonus)
• Enhanced employer pension contributions – Up to 11% employer contributions
• Enhanced family friendly policies
• Progression opportunities, including the ability to apply for funded training and coaching and mentoring programmes
• Reduction on gym memberships and high street shopping
• Cycle to work scheme
• Car-leasing scheme
• Health CashBack scheme
• An employee assistance programme for employees and their immediate family

Whilst also working for a not-for profit company that truly cares about earning the trust of customers everyday, and about looking after our beautiful environment.
 

Who we are

Dŵr Cymru Welsh Water keep 3 million people healthy each day with safe, reliable water, and take away wastewater to clean, before returning it safely to our beautiful rivers and seas.

To be able to deliver high quality, essential services which help to protect the health of our customers, colleagues and our environment, we need the right people to deliver on our vision.  This is achieved by living our core values and demonstrating the core behaviours that underpin them.  The security of our people, assets and information is key to us, so we are looking for people who understand and comply with the company’s required security objectives.

We know that the most successful teams are the most diverse teams. Equality, diversity and inclusion provide the very foundation to our culture at Welsh Water. We want every individual to feel confident, proud and able to bring their whole selves to work. 

To ensure an improved representation in our workforce, applications are particularly welcome from minority groups including Black, Asian and Minority Ethnic people, Females, LGBT+, Non-binary and people with disabilities. Together we continue to build a workplace that not only celebrates the diverse voices of our colleagues but also represents each customer we serve.

In essence, ours is a company based on trust, openness, respect, commitment and honesty. A company that our colleagues are proud to work for.